Locked Out: The economics of the NBA Introduction
When a sport goes into a lockout fans always have a different reaction. I remember reading about when baseball had a lockout the fans backlash toward their sport was a lot harsher than the fan reaction for this lockout. The strike in baseball in 1994 caused baseball to lose a lot of their fans. That doesn’t appear to be the case with the 140 plus day lockout. Fans haven’t really blamed the owners and the players as much as you would think they would considering that they have already missed games. Fans just want to see their favorite players on their favorite teams as soon as possible. The fans don’t really care about how the sides get it done just about when they get it done.
The goal would be to get games in by Christmas Day. The NBA internally believes giving the fans games starting on Christmas Day would help the fans forget that the lockout ever happened. In my opinion fans aren’t that stupid and nobody is going to forget the greed that was shown by both the owners and the players here in this NBA lockout. Both sides should be ashamed of the way they treated the fans during this lockout. They obviously don’t care about the fans and believe they will continue coming to games and buy merchandise at concession no matter how they are treated. That being said these fans don’t really care about the off the field negotiations between these two sides, nobody cares about the he said, she said drama that is going on. Fans don’t care about any of that as long as they get the opportunity to see their team from opening day on, get an opportunity to win an NBA championship.
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